In this episode of Cultured, we explore how two Hong Kong-made toy cameras gathered a cult following and set off a worldwide aesthetic trend. The Holga photo camera appeared in the 1980s when Hong Kong was a global manufacturing centre for plastic toys. While Holga production only ran between 1982 and 2015, its photographic aesthetic became wildly popular and gave rise to a spiritual successor, the Diana, another cheap camera which was made in Hong Kong in the 60s and 70s. Although few photographers went as far as photographers Billy Ka Ho (owner of Time Fly Slow With Film) and Martin Cheung in using the technically obsolete film cameras, vintage filters in smartphones and apps have helped make the look produced by the toy cameras of a bygone Hong Kong era one of the most-in-vogue online styles of the 2010s.

雖說菲林相機已是上幾代的玩意，但近年底片攝影熱潮愈炒愈熱，儘管數碼相機每年推陳出新，菲林價錢持續上升，新一代對菲林的熱情依然有增無減。有90後年青人更打本創業，於尖沙咀開設菲林沖曬店，闖出屬於自已的一片天 ！

Analogue photography is irrevocable and tangible. The art form itself is already an expressive art language. 

你的人生要怎樣渡過？這次要介紹的菲林沖曬店 —— 慢曝人生菲林工作室的店長選擇與菲林渡過每個精彩時刻。由熱愛菲林攝影、成為沖曬店兼職，直到購買專業掃描器，並開設屬於自己的菲林沖曬店，每一步都是跟隨著自己的步伐，做一些心中想做的事。一起了解更多他們的創業故事！ 

尖沙咀重慶大廈內有一個不起眼的商場，這裡是錶迷聖地，也有不少裁縫店，走到深處，你會發現與周遭格格不入的小店。兩名90後Billy和Tom年多前自己打本，在這裡開設號稱全港面積最細的菲林沖曬店，背後付出的汗水遠比你和我想像中多。「你想有咩成績，你就要將自己燃燒到盡囉。」Billy說。 

【Now財經台】菲林攝影可謂上世紀產物，在近乎人人都使用智能手機拍攝的年代，菲林價格竟已急升2、3倍。有年輕人特意購買菲林相機享受拍攝樂趣，亦有工作坊教授以檸檬茶浸煮菲林，為照片添加特別效果。他們均認為，菲林攝影讓他們更珍惜光陰。 

網購盛行，傳統商店的零售模式大受衝擊，出現結業潮，實體店是否已沒有存在價值？有經營多年的相機老店，在手機自拍的大潮下，結業離場；但有年輕一代觀察攝影發燒友的需求，逆流開店，善用空間，增加與客人交流。而有獨立書店則定期舉辦活動，建構舒適的閱讀氣氛，吸引書迷。這些符合新世代消費行為的營運模式，更重視消費者的價值觀及生活態度認同，可能是實體店未來的生存之道。